Created for a Senior Thesis during Lo Roderigues’ BFA from Emmanuel College (‘19). A TravelBook For the Millennial Traveler bloomed from her passion for travel and love of design. Jet, Set, Go!, is a brand meant to inspire Millennials to travel the world in order to learn valuable life lessons, experience other cultures and dive into the world of Traveling on a dime. Soon to be published and on bookshelves near you!
During a Graphic Design Internship at the Marketing and Communications Office at Emmanuel College Lo Roderigues took on the role of a Junior Graphic Designer. She created, produced and maintained over 30 visual concept projects both short and long term including websites, all social media platforms, email campaigns, paid ads and print materials. This body of works was designed under the Emmanuel College brand guidelines and creative concepts from designer to client.
Contracted Micro Project for HomeTap
On Boarded as a Digital Product Designer at HomeTap, a Boston based Home Equity Investment Startup. Worked with various stakeholders including the Head of Design, Marketing, Merchandising, Product and Sales to create a digital tool to help users visually understand their own debts. This project enhanced my professional UX critical thinking by solving a problem for HomeTap’s user traffic to their website and used UI thinking to focus on usability of the tool while maximizing the user’s experience. The initial concept was to create a calculator, called Cost Of Debt Calculator, that allows the users to input specific debts that are unique to them. The calculator then configures the numbers and outputs the total amount of debts the user has in a visually comprehensive way. This visually represents the user total debt, while breaking down what specific debts they all within a bar graph to allow the viewer visually break down their digital debts.
Each stage of the Summer 2020 long term project was mapped out starting with the initial concept of the two different calculators, to wireframing in Sketch, to visual execution that included multiple zoom meetings and slack channels of communication between all stakeholders to prototyping in Invision usability testing with diverse individuals from a third party user testing source, to design edits from the user testing feedback, to development prepping in Zeplin and finally to development in which the two calculators are now live on the hometap website.
Please check out the calculators here https://www.hometap.com/homeowner-resources/debt-calculator/
Copyright © 2020 Hometap Equity Investments. All rights reserved.
Branding Design For Hometap
Contracted as a Graphic Designer for Hometap, a Boston based Startup Home Equity Investment Company. Worked Directly under the Head of Design and along side Senior Graphic Designer to rebrand past Hometap Guides. These informational Guides provide direct information to current and potential future clients. Redesigned the Guides to fit better under the Hometap Brand in order to cohesively blend them with the website and other digital assets. Interacted with key Stakeholders to insure Guides were the perfect Brand, through zoom meetings, slack channels critiques, and revision edits.
Copyright © 2020 Hometap Equity Investments. All rights reserved.
The Logo
What’s the Taps? is a (prototype) app that allows the user to plan out there Friday night out in one simple, easy to use application while staying connected with friends and saving money. This was a group project with team members in Emmanuel College’s graphic design senior studio.
The Process
This application started with lots of brainstorming sessions, building in Sketch and prototype testing in Invision. The operation of this seamless application allows the viewer to effectively locate bars in Boston based on the events, line times and capacity of the establishment.
The Advertisement
What’s the Taps? Is a twenty-first century innovative application that connects people together in a simple way. The advertisement is meant to embody the essense of the application in a clean, simple and effective execution.
Studying abroad in Florence, Italy, Lo Roderigues had the unique academic and professional learning opportunity in the Marketing and Communication Office at the Florence University of the Arts. As an intern, she independently completed over 150 hours worth of tasks and projects throughout the semester. Her most comprehensive project was the creation of an 80-page cookbook about Florence Food and Culture. Not only did this experience enhance her skills in the Adobe Creative Suite, but through observing a cooking class and working one-on-one with a publication student, she pushed myself to collaborate with several different copy editors and professors of various departments to ensure successful delivery of the final printed product.
