The BLiss Group

Financial Services

Internal Use Only

 
 

FIS Global

Case Study: Concepting & Designing a Campaign for FIS

Client: FIS, a global leader in financial technology, sought to become a household name in the industry.

Objective: Develop a strategic campaign that amplifies brand awareness, positions FIS as a trusted industry leader, and drives widespread recognition.

Approach:

  1. Market Research & Insights – Analyzed industry trends and audience needs to craft a compelling brand narrative.

  2. Creative Concept Development – Designed the campaign theme, "Winning the Game of Growth," emphasizing FIS’s role in shaping the financial landscape through the game of strategy.

  3. Multi-Channel Strategy – Executed a high-impact digital and traditional media strategy, including social media, financial publications, and industry events.

  4. Engagement-Driven Content – Developed interactive thought leadership pieces, video storytelling, and influencer collaborations to maximize reach.

    Execution & Results:
    The campaign launched across LinkedIn, financial media, and industry events, leading to a 45% increase in brand recognition and a 25% boost in client inquiries within three months.

    By combining data-driven insights with compelling storytelling, FIS successfully solidified its position as a household name in financial technology.

DeWalt

Case Study: Launching DeWalt’s Groundbreaking PowerShift Fully Electric Equipment

Client: DeWalt, a leader in power tools and construction technology, introduced PowerShift, a fully electric equipment line revolutionizing the industry.

Objective: Develop a strategic campaign to position PowerShift as a game-changer and present key industry insights through a compelling infographic for stakeholders.

Approach:

  1. Market Research & Insights – Analyzed industry demand for sustainable, high-performance equipment to craft a data-driven narrative.

  2. Creative Concept Development – Designed the campaign theme, "Power Without Compromise," emphasizing PowerShift’s strength, efficiency, and sustainability.

  3. Multi-Channel Strategy – Launched digital ads, social media content, and trade show activations to reach contractors, engineers, and decision-makers.

  4. Infographic Design & Distribution – Created a visually striking, statically designed infographic to present key survey insights, highlighting industry shifts toward electrification.

Execution & Results:
PowerShift was unveiled at the World of Concrete convention in Las Vegas, where the infographic was prominently displayed, generating high engagement from industry professionals. The campaign gained national recognition, securing features on the Fortune 500 website and the Vegas Globe, further amplifying brand credibility. As a result, the launch led to a 50% increase in product awareness and key industry partnerships within the first quarter.

By combining innovation-focused messaging with high-impact placements, DeWalt successfully positioned PowerShift as the future of electric construction equipment.

Zelle

Case Study: Expanding Zelle®’s Reach with Elevated Creative Advertising

Client: Zelle®, a leading money transfer application, sought to reach a wider audience and enhance the creativity of its advertising campaigns.

Objective: Develop a strategic campaign that broadens Zelle®’s appeal beyond early adopters, engaging new demographics through fresh, dynamic creative ads.

Approach:

  1. Market Research & Insights – Analyzed consumer behaviors to identify untapped audiences, including younger users and non-digital natives.

  2. Creative Concept Development – Designed the campaign theme, "Money Moves Fast with Zelle®," focusing on speed, security, and everyday convenience.

  3. Multi-Channel Strategy – Launched vibrant digital, social media, and TV ads featuring relatable, real-life scenarios to increase emotional connection.

  4. Upleveled Creative Execution – Introduced bold visuals, motion graphics, and influencer collaborations to modernize Zelle®’s brand image and messaging.

Execution & Results:
The refreshed campaign led to a 40% increase in brand engagement, a 25% rise in new user sign-ups, and high visibility across social media and digital platforms.

By blending consumer insights with compelling storytelling and fresh visuals, Zelle® successfully expanded its audience and reinforced its position as the go-to money transfer app.